Jinx Tea Bar, a Minneapolis-based company known for its unique and refreshing beverages, has made a bold decision to close its retail store in order to concentrate on its line of ready-to-drink canned teas. The closure of their retail location, which had been a great asset for the company, will allow them to reach a wider audience through their wholesale partnership with Sociable Ciderwerks.
Co-founded by Chris Eilers, Jennifer Wills, and Sam Eilers, Jinx Tea Bar originally began selling canned versions of their teas as a response to the challenges posed by the pandemic. However, the success of their ready-to-drink teas has prompted the company to shift its focus entirely to this product line.
The decision to close their retail store was not an easy one, but Eilers emphasized the importance of seizing the opportunity to bring their unique beverages to a broader market. He also mentioned the growing demand for non-alcoholic drinks as a significant factor in their decision.
Jinx Tea’s line of canned teas, which have gained popularity since their introduction earlier this year, are now being co-packed by Sociable Ciderwerks, a Minneapolis-based company. This partnership with a local company aligns with Jinx Tea’s commitment to supporting local businesses and telling their story.
While Jinx Tea’s former partnership with Folly Coffee has come to an end, Eilers is dedicated to building brand awareness in the Twin Cities region before expanding nationally. Their canned teas are currently available in various grocery stores and co-ops in the area, including Lunds & Byerly’s and Kowalski’s.
As the company focuses on wholesale distribution, Eilers expressed their long-term goal of becoming a national brand in a thoughtful and intentional manner. Their priority lies in developing their brand and making a significant impact in the Twin Cities before venturing into a wider expansion.
With their commitment to innovation, unique flavors, and local collaborations, Jinx Tea Bar is poised to make a splash in the ready-to-drink tea market. Their decision to close their retail store and emphasize wholesale distribution signals an exciting new chapter for the company and its dedicated team.
What is Jinx Tea Bar?
Jinx Tea Bar is a Minneapolis-based company known for its line of ready-to-drink canned teas.
Why did Jinx Tea Bar close its retail store?
Jinx Tea Bar made the decision to close its retail store to focus exclusively on its line of ready-to-drink canned teas and pursue a wholesale partnership with Sociable Ciderwerks.
Where can I find Jinx Tea’s canned teas?
Jinx Tea’s canned teas are currently available in select grocery stores and co-ops in the Twin Cities, including Lunds & Byerly’s and Kowalski’s.