Fri. Sep 22nd, 2023
    Santosh Iyer Charts Growth Strategy for Mercedes-Benz in India

    Santosh Iyer, the first Indian Managing Director and CEO of Mercedes-Benz in India, unveiled the company’s growth strategy for the next few years at the launch of their latest electric vehicle (EV) offering, the EQE SUV. This launch further reinforces the brand’s commitment to an aggressive roadmap for battery electric vehicles (BEV) in the Indian market.

    The EQE SUV was introduced at an introductory price of Rs 1.39 crores and boasts a 10-year battery warranty, which is the best-in-segment. This added value offers reassurance to customers regarding the longevity and stability of the vehicle’s electric power source. Additionally, the service interval for the EQE SUV is once every two years, providing added convenience to owners.

    Mercedes-Benz’s growth strategy in India encompasses a focus on expanding their EV lineup, with a particular emphasis on the BEV segment. The company recognizes the evolving trends in the automotive industry and aims to meet the growing demand for sustainable mobility solutions in the Indian market.

    Santosh Iyer envisions a future where Mercedes-Benz will play a leading role in shaping the Indian EV landscape. The company aims to leverage its global expertise in EV technology to deliver innovative and compelling electric vehicles that cater to the specific needs of Indian customers.

    As Mercedes-Benz forges ahead with their growth strategy, they remain committed to offering a seamless ownership experience for their EV customers. This includes a robust charging infrastructure, personalized aftersales service, and comprehensive warranty packages.

    – Santosh Iyer, MD and CEO of Mercedes-Benz India
    – Mercedes-Benz India’s official website