The Renault/Nissan-backed electric car scheme, Better Place, led by environmentally-conscious entrepreneur Shai Agassi, has expressed interested in investing in electric cars in Denmark. Better Place has commissioned market research company Ipsos to find out about the interest in electric cars in five countries – USA, Canada, Australia, Israel and Denmark. Each of these countries are involved in Better Place's roll-out plans. The results indicate that Danes are quite interested in electric cars. The percentage of Danes interested in choosing an electric car as their next car is 40%. This is below the percentage recorded for Israel (57%), but above that in the US (30%). Interestingly, the figure went up to 70% when Ipsos asked people if they would be interested in test driving an electric car. It is not clear how much money people are expecting to pay for an electric car, however. In addition, the survey showed that 57% of Danes are worried about climate change and air pollution. 79% prefer that Denmark takes a leading position in the development of renewable energy.